
Ashdar Einstein
Ramat-Aviv
Location
Ramat- Aviv, Tel- Aviv
Year
2024
Project Management
A.D.Shemesh
Clientele
Ashdar Group
Contractor
Ashtrom
3D Credits
BOLD3D
Einstein 63-67 Ramat Aviv.
After occupancy.
Exterior Architects : Acs Architects. Project management: A.D. Shemesh. Client: Ashdar.
Operating contractor: Ashstrom
Main entrance lobby design concept for three connected residential buildings
The design challenge was to create a pastoral and urban experience from narrow entrance foyers, which connect three buildings with two active facades.
There are two entrances to the buildings: one side from Einstein Street. This view allows reflections of the urban dynamic rhythm on white, glass-like walls.


The second active facade: The more quiet, Green Avenue. In the view from this entrance is of organic and soft finishing materials that integrate with the green lung behind the buildings. A combination of natural materials and a design connection to nature and green spaces. Wooden finishing materials combined with terrazzo allow for a modern, minimalistic, yet warm and inviting.
On the upper floor lobbies we created black frames that emphasize the entrances to the apartments against a pleasant white terrazzo background.
In addition, we used peripheral lighting slots to emphasizes the frames.